I think it will. I think that the 2020 boom was also influenced by influencers (haha), and that the same thing could happen again. Also if Pokémon gives some good exposure to the hobby, then that will work as well. It feels like they know what they´re doing lately.
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The 2020 boom really started with things heating up in late 2019. Then a PSA 9 1st edition T17 sold for 1K in March or April 2020 and everyone lost their minds.
Then Logan Paul did an unboxing and everyone else lost their mind again.
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This.
The 2020 boom wasn’t as straightforward as most people make it out to be, i.e. “the social media/influencer/covid bull market”. I was buying PSA 9 1st ed Lugias for £130-150 in October 2019; by the December they had tripled. The grip of covid didn’t really kick-in until March 2020, and the social media buzz was, iirc, not until the late spring/early summer. IMO there was an unravelling of more “organic” (whatever that even means now) conditions within the market and wider interest as whole which was sent into warp drive by multiple other catalysts. It was a perfect storm of events.
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Something else needs to trigger it, not just the 30th, which is rather meaningless honestly.
Either a real banger set - and it would have to be basically be 151 but BW156 kind of level - or the Pokemon Day trailer and subsequent Gen 10 game is superb for the casual and all the other jaded fans.
Don’t see anything else on the level of Pocket, Pokemon Go or covid.
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Honestly what are we even talking about. What more do you expect or want?
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It’s so funny. Very few people have a grasp of the overall market.
Sealed/graded
Japanese/English/chinese
Vintage/mid era/modern
World region (yen/USD/eur/yuan)
Most of us are only keeping track of a subset of the market.
I live in France and I can see a lot of influencers quitting the game because the market for french cards have been depressive and stagnant, totally immune from the boom in US/Asia.
I personally collect all eras psa10 in Japanese, and it would have never come to my mind that the bull market has stopped. Vintage japanese and mid era has seen unstopping growth, some cards 20x in 6 months
That’s bad news for me because I’m totally outpriced of a lot of cards I have wanted. My hope is that 30th anniversary is the detonator for a big crash. There is too much anticipation and built in speculation, it surely cannot live up to the hype (my wishful thinking)
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I see what you´re getting at. But what I learned in the past ten years is never underestimate Pokémon. As Rudy would say it; they know what they´re doing. I think they will have a plan, and that the opening from Logan along with this will trigger things.
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Let me hear you say way-oh
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The Anti Egalitarian age, where the ultra rich compete amongst each other to accumulate the entire pop of every desirable card in existence.
The winner will be crowned King Pokémon.
And get a lifetime membership to Chuck-E-Cheese.
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It´s about time these cards got this expensive. All these kids buying cards that should be high-end collectables.. Wait, lost my train of thought there.
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What? We aren’t in a bull market now?
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We miss train
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I have made 3 big purchases in the past couple weeks. Comparing the price I paid in late January 2026 to the market price in just December of last year, I’m paying approximately 20-30% more for those 3 items due to the recent spike in vintage. Really does show that Pokemon is not a monolith. Some are complaining that their Obsidian Flames PC ETB is down from $800 to “just” $500 now, while I’m looking at specific pockets of vintage that are going absolutely crazy.
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That they didn’t appreciate an increase from $59.99 PC ETB in Aug 2023 to $500 today even after cooling off shows how much product has been overpaid for in the last year
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Is we in the room with us now..? 
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we already have a King brother
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We’re playing battlefront
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You called?
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How much are French rayquazas over there?
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151 wasn’t even the best set in S&V 
if Ascended Heroes won’t do it I doubt a 30th aniversary will either.
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