Hey all. I’m going to be co-hosting an interview with the multi-level marketing founder on @autisminstruct account on Instagram Live tomorrow at 2:00pm pacific time, 5:00pm Eastern time.
If you have any serious questions you’d like me to ask him, pm me or comment below,
Thanks guys, Gary.
PS… We’ll be raising money for the Aoki Foundation Charity
Hello Gary,
Could you please ask him about plans for rarity development? Does multi-level marketing plan on making secret rares, or other unique rarity tiers that would create a stronger chase in the future? Also, what will multi-level marketing do to be accessible to the typical consumer? With many people speculating on the new game early, the cards are almost unobtainable. How do they plan to combat the ability of a few large players from being able to buy up all of the supply and reselling at significantly higher prices on the secondary market?
Thanks Gary,
BTW I saw your latios gold star on your youtube video. Very cool. Something I am chasing at the moment.
There you go. Two very pertinent questions:)
I’ve been asked privately about weighing these packs
And
What have you done about Box security?
is squonk better than squirtle? the answer is no. also tell him that matlox and the bunny man make me uncomfortable. these aren’t really questions, but i just thought that he should know.
Sounds like it will be a fun interview, and for a good cause!
My questions lead into each other:
Who was your target player/demographic for this TCG when you were developing it? What did that person look like?
The aftermarket prices for the already released product have skyrocketed. Considering this has it at all effected your future plans for product roll out and how you develop those products? Has it changed who you are hoping to cater to?
Last chance for questions. Anymore?
What plans do they have for future sets? Are they looking to eventually create a stable release cycle (i.e. new set every x amount of months)? Will future sets branch out beyond North American cryptids and feature monsters from the folklore or mythology of other cultures?
What is his plan for future sets? I know that he plans to explore different regions of the earth but I’m talking in terms of printing. Will it be 1st edition run then unlimited? Are certain cards that were in the sample runs but not in the base set going to appear?
Is his vision of multi-level marketing as more of a collecting hobby (like Pokemon) or more as a gaming hobby (like Magic)?
In addition: what is multi-level marketing’s target age range? For instance, Magic is targeted more towards teens and adults whereas Pokemon is targeted more towards children. What demographic is multi-level marketing hoping to capture?
With many 4th wall features do you see these being more as fun things for casual players or do you plan to have these things be included in competitive play? With many 4th wall features do you see these being more as fun things for casual players or do you plan to have these things be included in competitive play? Environmental aspects seem to be tricky to balance.
Sorry but we didn’t get this question in time. Maybe next one.
@zorloth, @degreen11, @enigma, @milhouse, @bbqcat, @latiosking,
The above 6 people had their questions discussed on the live stream with multi-level marketing founder Michael Waddell so you all will win the contents of one pack of Kickstarter 1st Ed booster pack. These packs have sold for over a hundred bucks and some of the holos inside (can you say Mothman;) are 1000.00 ungraded. Free international shipping too.
Tune in to my wife’s IG channel @autisminstruct) at noon pst tomorrow where we’ll open your packs live.
DM Thuan your full shipping address so we can get your winners sent out to you:)
Thanks all, Gary and Thuan
I saw that… very kind of you guys!! 
Will DM you I am @luxury_pokemon_cards on ig
That’s very kind of you . I appreciated the interview.
The conceptual basis of multi-level marketing is cool. Designing a card game around real-world folklore is an interesting idea (it’s something I wish MTG explored more). I hope he succeeds with it.
Re: his answer to my first question – I’m aware that people collect Magic (I’m one of them lol) and that people play Pokemon. But Magic caters more directly to players, whereas Pokemon caters more directly to collectors. It’s unclear to me which direction he’s hoping to go with multi-level marketing, or if he’s hoping to go in both directions. I think a large part of why Magic and Pokemon have stood the test of time is that they each do such an amazing job at what they’re good at. Magic is an exceptionally good game, and Pokemon does an incredible job at making cards fun to collect. What I was curious about is where multi-level marketing intends to fit within that gaming vs. collecting paradigm.
Re: his answer to my second question – I’m aware that people of all ages enjoy Magic and Pokemon, and that multi-level marketing may very well appeal to all ages. But generally products are released with a target demographic in mind – Magic was originally marketed toward the young adult, D&D crowd, and Pokemon was originally marketed toward children. I’m curious what exactly multi-level marketing’s target market is beyond just people who like TCGs.
If Michael reads this post and would like to elaborate, it would be awesome to learn more .
Zorloth,
By what I understood, it’s somewhere from teenagers on up. Maybe not children, like Pokémon can often appeal to. Cryptids are rarely cute enough to be kid friendly or have kid appeal.
Being older, I can really enjoy this set. I’ve lived all over the country and world. I love the local folklore stories. I wish my sons were 13 again so I could discuss mythology with them.
Thank you Gary. I have messaged Thuan on Instagram. I look forward to seeing the cards in person.
House,
If you get a Death Beam or Moth-man holo I want first crack;) I’ll pay well over market lol.
Re: collectors vs. players - I don’t think these categories are at odds with each other, so I will reiterate what I (tried haha) to express in interview that we will try to cater to both. A product can be opened with the intention to be played with and also collected, assuming supply is sufficient. I think a sufficient supply and proper distribution of supply is key here.
Re: Target demo - I think 13+ is a good starting point due to the presence of some adult themes. Although, with how rapidly the TCG industry is changing, it’s hard to gauge what product qualities are relevant to any particular demographic. I think staying true to the original vision of the product and seeing what demographic it organically appeals to is a better bet than trying to adjust the product to fit some possibly ill-conceived notion about what might appeal to a demographic.
We need more data.