Two questions that relate to this:
- What was the demographic breakdown of Pokemon card collectors in 2003? I think it’s safe to say that 90% or 95%+ of collectors were under the age of 18.
- What is the demographic breakdown of Pokemon card collectors in 2020? No one knows the exact numbers, but here’s an uncontroversial truth: there are way more adult collectors right now than at any point in the hobby.
This is an another factor that makes me unconfident in the future of modern cards. Much of the current demand for modern Pokemon cards is coming from adults. But what drives the market for 15-20+ year old Pokemon cards? Nostalgia. And people simply don’t experience nostalgia for things they did as adults. Therefore there will be a glut of 2020 Pokemon cards in 2040 relative to the nostalgic demand that will exist for them. Adults are contributing to the demand, and therefore the size of the print runs, of modern Pokemon cards. But people who are currently adults will not be contributing to the demand for 2020 Pokemon cards in 2040. The current crop of Pokemon cards will never be like those from that 1999-2007 era for this reason alone – and there are a slew of other reasons why this will also be be the case. But just this observation alone is enough to make it the case.