I hadn’t heard about this at all (I didn’t even get an email from Fanatics), and I can’t find any mention from Fanatics themselves but it looks like they’re opening an actual store in London.
Also the new PSA submission centre
https://www.psacard.com/articles/articleview/15201/psa-launches-london-submission-center-in-partnership-with-fanatics
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Must be why they turned my store down for PSA dealership! I wonder whether the Fanatics store will be more of a marketing/drop off store.