I like cards with stories, which is the key trait that attracts me to promo cards. When there’s something unique about how a card was released I find those stories fascinating — especially when something goes wrong.
I don’t think stories like this are all collected in one place, so I thought it’d be a fun thread. I’ll start with two that I like!
Happy Birthday, Pikachu (US)
This card was awarded by mail to participants of an art contest!
Either a huge number of Birthday Pikachus arrived to their recipients damaged or people were trying to get duplicates from Wizards, because they got so many calls for replacements they had to stop accepting the complaints. “Due to the overwhelming number of calls we received about getting a replacement Happy Birthday, Pikachu promo card, we will no longer be fulfilling requests in this manner.”
Each League was sent a “small amount” of Birthday Pikachus that were meant to be used to replace damaged cards in-store.
Cynthia’s Feelings [Battle Road 2008 Promo] (JPN)
This card was originally supposed to be distributed at five different events, but the coordinators received violent threats from an unknown party and decided to cancel the events. The card was only distributed twice because of this!
“In response to this situation, as a result of careful discussions with related facilities, we consider the safety of our customers to be our top priority, and we are very sorry, but we are sorry for the Kanto tournament and the Chubu tournament and Kyushu tournament scheduled after that. We have decided to cancel it. I am sorry that I cannot explain the details from the viewpoint that it will not interfere with the investigation, but I would appreciate it if you could forgive me.”
I don’t think we ever learned more than that, at least on the English-speaking internet. I’d love to learn if anything else was ever learned or done. I’m particularly interested if anyone was ever apprehended.
————————
What other examples are there like this where things went wrong? Things could go a little wrong or a lot wrong, it’s still fun to learn.
Be sure to detail and source your stories! To give this thread some scope, I’m interested in official releases that didn’t go as planned — whatever that might look like!