Which is why it’s disgusting. You can pay an extra 20 dollars and get another 36 booster packs, instead of theme decks and some promos. I can’t think of many people here (in the TCG community at least) who are going to be interested when it’s 400.
Which was my initial suggestion, that these incentivize theme deck purchases. But on Virbank a lot of small store owners have been talking about the numbers and the MSRP is so high that they can’t fathom this actually being a worthwhile purchase for small stores compared to ordering regular product. So more information is needed.