Just wanted to share this for those who weren’t aware. Apparently, Ebay US and Canada are rolling out a new method of determining whether a sale can be attributed to Ebay’s promoted listing program on January 13th, 2026. This change is already in effect for Ebay UK, EU, and Australia. See below for the change.
Prior to this change, if I remember right, you were only charged the promoted listing fee if a buyer was directed to your listing via an ad promotion and ends up purchasing that exact listing within 30 days of clicking the ad. What’s changing now is that, instead of considering whether the buyer of the listing was directed to the promoted listing through an ad, the new policy is if any person had clicked on the ad and was redirected to your listing within the last 30 days, that sale is considered a “promoted listing” sale, even if the actual buyer had landed on your listing through organic means. Basically, promoted listing attribution fees are going to shoot through the roof following this change, so if you have any listings that are currently being promoted, you should probably consider the promotion fee lost if that item sells (i.e. it will likely always be charged given this new policy change).
(Grabbed the screenshot and more general information from this post on Reddit)
Personally, I’ve withdrawn all my listings from the promoted listing program given this change.