Blue is still bad.
My reaction to the pristine was to this, it’s much better with the embossed numbers.
I still think it was the classic CGC move of ostracizing their earliest supporters to make a net improvement to the company. Overall the right move though.
The blue label… it just feels like a synonym for junk slab/obsolete grading company to me today. Trying to clear nearly all of them out of my possession. I’ve probably bought maybe 7 CGC slabs total since this announcement. Really the brand is in a not great place for me but I think for every person like me there are 50 others who just don’t care and just want their favorite alt art in a slab that says 10.
The fact that CGC engaged in the equivalent of insider trading by letting people in on the secret early was troubling. More troubling is that it was basically a non-story and they suffered no meaningful reputational cost for that move.