As you probably already know, efour is primarily supported by Ebay affiliate links. This has worked great so far because it’s completely passive as links that are organically posted automatically become affiliate links. The money comes from the Ebay fees that Ebay would take from a sale, so it doesn’t cost the buyer, seller, you or myself anything. It’s a slice of the money that Ebay is already taking that instead goes to us.
But in 2025 Ebay has done something that complicated this.
When you click the “share” button on Ebay, they will sometimes generate a link like ebay.us/xxxx which is a link shortener that takes all the ebay tracking data and hides it. That’s the stuff that makes the URL long:
?_trkparms=amclksrc%3DITM%26aid%3D777008%26algo%3DPERSONAL.TOPIC%26ao%3D1%26asc%3D20250528152807%26meid%3Da3327c16010246e29b093790cd6b6499%26pid%3D102796%26rk%3D8%26rkt%3D19%26mehot%3Dnone%26itm%3D146796079004%26pmt%3D0%26noa%3D1%26pg%3D4375194%26algv%3DRecentlyViewedItemsV2DWebWithPSItemDRV2_BP%26tu%3D01KE5M93F1FX7ZCSME4CFGTRZ9
This causes multiple problems.
- it obscures the item ID so an affiliate link cannot be automatically generated.
You have to visit the link itself to have Ebay decode the URL shortener to see the actual item ID. I don’t think it’s coincidence but it seems like Ebay has made it harder for the forum crawler to fetch a page preview of an Ebay listing. Normally a preview of the page would be shown in a box in the post but since Ebay made the change, it broke the preview and I had to turn that feature off specifically for Ebay URLs, In other words, it seems like Ebay has made it harder to resolve URLs and view item information in an automated way.
- Ebay affiliate users can generate their own
ebay.usURLs that are indistinguishable from these.
Which violates disclosure laws and rule 2.5: All Ebay Affiliate links posted to the site will be replaced and disclosed. Any other referral or affiliate links are prohibited.
- Ebay is pocketing the money from these links
Basically it seems the motive here could be that these obscured links hide tracking information for “Promoted Listings”. Meaning when you share a link from Ebay, they are treating that as part of their own promotional campaign. And when an item sells they actually charge the seller more money for the sale as a “Promoted Listing”
So effectively, these links cost sellers more, generate additional revenue for Ebay and eat away at the only revenue stream for this website (we recently removed generic banner ads).
All this is to provide transparency on why you might randomly get an “edit” to your post by staff updating the Ebay link. Ideally it would be fully automated but Ebay seems to have made that difficult so I will have to manually adjust it when I notice it. I don’t expect users to curate their URLs to benefit us so do not treat this as me asking you to do anything different. I just want to clarify the situation so there is no surprise if you see an edit.

