Yahoo! Japan Announces Cooperation Agreement with Pokémon

This follows up on Pokémon’s cooperative agreement with Mercari in June this year

Pokemon Co., Ltd. (hereinafter referred to as Pokemon) and Yahoo Japan Corporation (hereinafter referred to as Yahoo! JAPAN) is to cooperate with each other to implement measures with the aim of realizing a society where consumers can trade trading cards safely and securely, as the market environment surrounding trading cards changes on July 20, 2023. I signed a memorandum on it.

Yahoo! JAPAN is an online auction service “Yahoo! Auctions” We operate the flea market application “PayPal flea market”, and we have established our own guidelines for both services so far, and we have ensured the safety of the sales floor by deleting products that violate the terms and patrol.

This time, Yahoo! In addition to the initiatives that JAPAN is supporting independently, based on this memorandum, “Yahoo! Auctions” And in the “PayPal flea market”, we will implement measures after continuous consultation and cooperation between the two companies, aiming to realize an environment where trading cards can be traded safely and securely.

◆Main cooperation and countermeasures between the two companies

・Yahoo! Providing information such as new product release information and product information to JAPAN

・Yahoo! “Yahuoku!” such as exhibits that infringe on the rights of Pokémon against JAPAN and to report listings that violate the terms of use of “PayPal flea market”

<Yahoo! JAPAN>

・Based on the information provided by Pokemon, “Yahu Auctions!” and to remind you to comply with the terms of use, etc. on the “PayPal flea market” site, etc.

・To respond to the deletion of exhibits that violate the terms of use, etc.

[Examples of exhibits that violate the terms of use, etc.]

・Exhibit that do not have the actual product at hand, such as the exhibition before the release date

・Exhibit of infringing products

・Exhibit of multiple trading cards with unclear contents

Pokemon is based on this agreement, Yahoo! Together with JAPAN, we will strive to create an environment where customers can use the products and services of both companies more safely and securely.

Mercari agreement in June

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To me this seems like an earnest attempt at cutting down on early release sales (preorder) sales of Pokemon TCG products and also scam listings in general. Hopefully this leads to a better marketplace where you can shop with more confidence e.g. clearer listings.

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