If I’m not mistaken, rare cards have never existed in Japan. They were invented by WOTC to dilute pull rates (Japanese early sets guaranteed holos, not sure until when - if anyone has any references or articles, please do let me know) so they would presumably sell more cards by prolonging the chase. It has been anti-consumer from the very beginning.
Unfortunately when Nintendo took over and created TPCi they didn’t get rid of rare cards, so they have existed until now. But what even is the purpose of making them?
The 1/3 hit rate (including holos) has never changed in main sets, so all ‘rare’ does is artificially increase the rarity of some non-holo cards. Considering they have no intrinsic value and it’s already difficult to get playable cards (ignoring the fact that most of these aren’t even playable) then why does it still exist?
Either way you’re not getting a holo+ card in 2/3rds of the packs. Does anyone really care that at least Comfey is now a rare instead of an uncommon?
Additionally, it’s meant to be a game yet whilst Japan guarantees you most of the normal set cards with 1 box (4 of 6 Vs, 2 of 3 VSTARs etc.), English sets are massive and guarantee nothing. How does that help anyone get into the game aspect? Also what is the purpose of having the energy card in the packs? It’s a waste of paper and space. Energy cards are overprinted and they are already in ETBs. There is no reason to include them. No one buys packs to get energies.
Secondly, in Japan each rarity has a different symbol to represent its rarity. Currently TPCi has 4 symbols with 2 of them encompassing 11 rarity tiers. It’s misleading and doesn’t even make any sense. Why do they continue to use it? Not that consumers can’t guess which cards are actually rarer with the ETB booklet and the Internet, but it’s just purposefully misleading on the actual cards for no reason.
That leads me to the final part which is why have pull rates not increased when the amount of cards confined to that 1 slot has tripled? And 3x doesn’t even give enough context because there were only 2 rarities in the 32 cards from Base Set and now there are 7 with increasingly tougher rates.
Cards which are worth a lot today for ‘low’ pull rates back then are common compared to today’s pull rates. The only difference is that the SWSH era might finish with the most cards ever printed, so the value for many cards are non-existent.
That in itself is a conundrum. If you’re a collector and want to collect the whole set, you should just buy singles because you’ll never be able to do it opening them yourself unless you’re in the 1%. But if everyone is buying singles, then TPCi doesn’t make money selling packs and technically the price of singles would increase because there is more demand than supply - but does anyone truly want many of the cards in those increased rarity tiers? It is just CGI and recolours that you need to wade through to get to the alternate arts and full art trainers.
TPCi is probably the most successful its ever been, so they would probably have no incentive to change anything now when people are still buying record amounts of cards but surely it is not sustainable in the medium term? There have been boom and bust cycles before and surely consumers will start to realise how bad pull rates actually are and start to buy less or lose interest?
Since I returned, I have not bought a single pack because it just made no sense. It’s gambling with the worst odds the game has ever had. Even if the argument is it’s always been gambling, back then you could ‘gamble’ buying 2 booster boxes and pull every holo. Now, gambling is buying 50 booster boxes and hope you pull close to perfect. It’s not the same at all.
Having said all that, I don’t think it’s anything new, but certainly SM and then SWSH eras have got exponentially worse. Does TPCi do any market research or user research? It just seems wildly unsustainable in the medium term, not even talking about long term.
PS: They also changed card stock (probably many eras ago) and made holos look so cheap and disposable compared to the past, further devaluing the holo rarity and yet still consider them hits and part of the fixed hit rate. What? Who makes these decisions?
TLDR: Rarity tiers are outdated, rarity symbols are nonsensical, pull rates keep getting worse, how is this sustainable for TPCi past the short term?