Man I envy people who work in tech companies. “This can be done in a day” is a basically meaningless sentence in bureaucratic organizations.
I will give an example from the organization I work for, which is a relatively large nonprofit, because it’s become something of a running joke to me and my coworkers.
November 1 2019:
Consulting agency recommends we implement “Facebook Birthday Fundraisers”. This would be a social media campaign where people who follow us on Facebook receive a message or notification a few weeks before their birthday, prompting them to create a Birthday Fundraiser on behalf of our nonprofit. The benefits are clear: low cost commitment, can generate revenue, increase Member engagement, bring in new donors, play a cultivation role (acknowledging their birthday). There are a few downsides, mainly that Facebook stores the Fundraiser data instead of us, so we can’t track donations as precisely as we’d like.
November 7 2019:
Internal meeting to further discuss the fundraiser idea.
November 13 2019:
Bring in social media team to discuss.
November 15 2019:
I started drafting potential posts we could use on Facebook.
November 21 2019:
I submit draft copy upstream.
November 25 2019:
I update copy based on internal suggestions and submit to social media team.
DECEMBER 2019: This is the busiest month of the year. All non-urgent priorities get pushed back.
January 15 2020:
Revisit birthday fundraisers in internal meeting.
January 28 2020:
Finalize strategy.
January 29 2020:
Discuss strategy with consultants.
January 31 2020:
Meet with social media team to go over strategy.
February 3 2020:
Official sign-off to launch birthday fundraiser campaign.
February 6 2020:
Part of our strategy involved rewarding people who reached $200 in Facebook donations with a special premium item (think typical nonprofit freebies like a tote bag, mug, hat etc). Begin looking into potential items.
February 10 2020:
Receive sign-off to use tote bags.
February 13 2020:
Internal issues change tote bags to beverage tumbler/portable mug with lid.
February 21 2020:
Finalize design for the beverage tumbler.
February 24 2020:
Design approved.
MARCH 2020:
Too busy to work on this.
March 31 2020:
Begin setting up web landing page FAQ for fundraisers.
Summer 2020:
Deal with readjusting priorities from Covid-19.
September 22 2020:
Update strategy now that storing premium items in office is out of the question since office building is closed.
September 24 2020:
Publish blog post on website about Facebook fundraisers.
September 29 2020:
Reach out to our premium item fullfilment center (the people who will make the tumblers) to request samples.
November 10 2020:
Approve physical samples, launch public landing FAQ page.
November 12 2020:
Issue comes up with legal department.
November 16 2020:
Design team requests we re-code landing page to meet new accesibility guidelines.
DECEMBER 2020:
This is the busiest month of the year. All non-urgent priorities get pushed back.
January 2021:
Issues with privacy and legal complications combined with low revenue expectations stall the project indefinitely.
December 7 2021:
I write this post while drinking water out of my “Happy Birthday from Nonprofit” beverage tumbler, sample edition, 1-of-1, unreleased, ultra rare.
The total time I spent on coding the landing page(s), drafting the posts, theorizing strategy, designing the tumbler, aka “the work” was maybe 16 hours.
The total time I spent in meetings was probably around 20 hours.
Those 16 hours are irrelevant if every little step needs approval from multiple people in multiple departments who have different priorities, none of which are launching Facebook birthday fundraisers, and this isn’t even my own priority to begin with, just a feature I thought we should implement.
I do think CGC should re-prioritize the pop report because I am getting frustrated and because their word carries less weight when they keep pushing this back.
I also think “an engineer could do this in a day” means “I, myself, with no outside restrictions, could code this in a day” and not “I, as part of a large buraucratic company, could do this in a day”.
Yes, a pop report is very simple. You know what else is simple? Sending a post on Facebook to encourage people to create a birthday fundraiser. Yet it took ONE YEAR from “concept” to “having the physical item to reward donors”.