Sure. I wanted to wait to write until I not only had data to prove my points (this will be a public video soon but would be too much to already include in this quite long post), but time to really flesh out my thoughts. I’ll try to be as concise as possible. TL;DR bullet point list to begin, better explanation below, and a followup with some of my personal thoughts on how cgc fits into the overall market and predictions for the future.
Pros:
- Turnaround Time
- Consistency
- Errors
- Price
- Visibility of the Card in the Case
- Realized Sale Prices
- No hidden upcharges
- Customer Service
Neutral:
- Label/Case (Overall Aesthetic)
- No true cross comparison with PSA
- Ability to use subgrades/or to not use them
Cons:
- Liquidity
- The peanut gallery
- Early growing pains
- Lack of Hard Data
- More expensive shipping
- The Perfect 10 Sub Grade Requirement
Turnaround times:
These are pretty self explanatory. They are faster. Whether this can be maintained overtime is yet to be seen, but at the current juncture they are the fastest option on the market. This is scientific. It can’t be argued. The turnaround times are what they are.
Consistency:
This one is more up for debate. Consistency is subjective. Whether or not someone agrees with consistency comes down to their perception of what X grade truly is and looks like. That being said, from what I’ve seen across 1000+ CGC slabs, versus thousands of PSA slabs, I’ve found that CGC’s current grading is consistent WITHIN THEIR OWN SCALE. That last part is quite important. At the end of the day their scale is different than PSA, or even BGS to some degree. The reality is that it is imperative their scale remains consistent within itself, not within the scale of a competitor. So far it has done that. I’m sure at one time PSA and BGS also did that and it became more difficult overtime as cards changed, more cards were graded, new graders, market standards adjust, etc. Only time will tell if this will remain, but the beginning seems promising.
Errors:
They are willing to recognize and accept many errors within the hobby that before didn’t have an outlet. Whether you agree with an error or not is irrelevant. It provides a means of security and protection for a card that gets authenticated to be within the parameters of what is consistent with authentic cards. You can debate the validity, origin, or intention of errors until you’re blue in the face, but at the end of the day they are merely authenticating the authenticity of a card to be consistent with other cards, not the origin story of the card. I think once one accepts this is how it is, it is overall a net benefit. YOU do not have to accept an error, but it provides the option for someone else to. Most errors are in the eye of the beholder anyways (holo bleed, crimps, red dots, etc.)
Price:
Again, this is strict data. Their prices per turnaround time tier are better. This is quantifiable. There isn’t much to argue here.
Visibility of the Card in the Case:
This is also strictly data. You can measure out exactly how much of the card is visible to the naked eye in each case. The more of a card you can see, the better as it removes ambiguity.
No Hidden Upcharges:
At least up to this point I’ve not seen, experienced, or heard of any hidden upcharges that anyone has received. This directly contradicts PSA’s policy and overall is a net win for the consumer. Whether you agree with the increased cost to grade $X card, you should never NOT know the cost of your grading and appraisal the moment you submit the cards. When my house was appraised they didn’t charge me more because the house clocked in higher after the appraisal, my cards shouldn’t either.
**Customer Service:**This up to this point is their biggest redeeming quality. Their customer service is responsive, on point, and their employees engage with the community. Maybe it is lip service, but it truly gives me the impression they are trying to be the company the community has been wanting PSA and BGS to be for years. Whether they can realize that or not will only be told with time, but the reality is if the community wants better, and expects better, they have to be willing to give better a chance first…even if it comes in a form they weren’t expecting.
Realized Sale Price:
This one is debatable. Are the prices CGC cards are selling at higher or lower than their respective counterparts. If you focus solely on the few Ebay sold listings visible, you’d probably argue the latter (lower). My personal data (which doesn’t show in Ebay sold) completely contradicts this. I’ve been quite public with my data. Of nearly 100 slabs sold graded by CGC, not 1 went below PSA prices for the time sold based on the market value of sold ones in the same respective grade. Obviously if the market moved and I didn’t catch it in time it might have moved low, but based on when the card was priced it was even (all of them were priced even or higher intentionally). Pristine 10s and Perfect 10s are selling at a 20-40% premium from what I’ve seen PSA 10s selling at. *(Example. Zacian V gold - $475 CGC 10 Pristine, Zacian V gold - $275-325 PSA 10.)*Just as many of you wouldn’t sell your cards blindly based on arbitrary sold values of random people on Ebay, I don’t value my CGC cards against that data either. I have no control over their market reach, impressions, titles, photos used, auction end times, shipping locations, payment forms accepted, listing duration, or a myriad of other variables that could influences prices. I avoid blanket assumptions based strictly on Ebay sold not because it doesn’t write the narrative I want (I have no preference), but because I wouldn’t do it for any other grading company either.
**Label/Case:**You either love it or you hate it. There isn’t anything left to be said on this topic. Get one in hand, decide for yourself.
**No True Cross Comparison with PSA:**This is probably one of the more controversial things I’ll say here, but the reality is there is no cross comparison between the two scales, just as there really isn’t with PSA/BGS. At the end of the day the two scales are vastly different. Trying to make a perfect cross comparison that blanket judges cards is futile and just leads to bias not based on facts. Some CGC 9.5s are PSA 9s, some are PSA 10s. It heavily depends on the card, how it is being graded, what the sub grades are, and what type of damage is being docked and why. There is no perfect cross metric. Each card is a case by case basis. The Articuno referenced above was in fact sold by me. That card I believe would cross to a PSA 10 based on the subgrades as I feel they are far more lenient on centering based on data presented to me. The owner clearly believes otherwise based on the data they have and their one point of card reference. That’s okay. They are two different scales. At the end of the day though when I priced mine on the market there was no other data point of reference and I priced accordingly. Whether you agree with the price is irrelevant. It sold.
**Ability To Use Subgrades/Not Use Them:**This is neutral because it provides cost efficiency for low end/low grade cards and I love that option exists to lower the barrier of entry on grading for virtually everyone. That being said, subgrades also provide accuracy and remove ambiguity. It highlights areas that are under contention for damage and therefore makes it much easier to assess cards and whether or not they fit within someone’s perception of what the card’s grade is and what it should be. Not having subgrades keeps the ambiguity, which overall I think hurts the end product because it makes it easier for people to write their own narrative on a card grade when in a perfect world grading would be largely scientific and a tiny part subjective. Hopefully the average consumer will realize the importance sooner rather than later and add them as a priority.
**Liquidity:**I put this in the negative, although I think you could probably neutral this. Overall the liquidity of CGC cards is lower. While I’ve had no difficulty realizing even or higher prices than PSA/BGS in respective grades, they do sell at a slower rate. This is all part of the “market adoption” argument that people keep touting. This is natural for a new company though. Some will take the leap, others will wait to see how it plays out, and some will be critics regardless for their own personal reasons.
The reason I believe you could put this at neutral is because while the liquidity in the same sales time frame is surely lower, you also gain additional months to sell those cards. If a 100 card PSA return all sells in month 1, and I can only sell 20 a month on a CGC return, but my CGC return is 5 months faster, not only do I clear the full inventory before I see my PSA cards back, but I also begin to realize profits on the first month, and throughout the whole duration. This overall lowers investment/flip risk and is a net positive, so…I guess maybe it should have been neutral after all.
**The Peanut Gallery:**Probably the biggest con in my opinion is just feeling like you have to answer to the peanut gallery about grading with CGC. Everyone has an opinion, some are louder than others. If you post a return, an opening, or a sale thread, you almost get put on trial from the get go. You pretty much have to defend your actions. The reality though is you don’t have to explain yourself to anyone. Do what works best for you and whatever you’re doing. You’re not required to answer to anyone or justify anything to anyone.
**Early Growing Pains:**The early growing pains are absolutely a negative. It is no secret my first return had damaged cards. I was however compensated and completely made right. That being said it still shouldn’t happen. Luckily my cards had the ability to be compensated, but had there been sentimental value, that isn’t something for most people that a dollar amount can be attributed to. Another user had the same. Another had a case not fully sealed. I’m not going to make excuses for them. This stuff shouldn’t happen, and can’t happen. That being said, volume models, regardless of checks and balances in place, are bound to have flaws occur. The biggest key is how they respond to those flaws. So far once an issue was spotted and fixed, I’ve yet to see it replicated again. So while the growing pains here are a negative and shouldn’t be given slack, the customer service pro mentioned above really helps balance this out where it can.
**Lack of Hard Data:**This is a negative that isn’t really as much a CGC negative as just a negative for a new company. There isn’t really a lot of hard data to base prices and such off of, especially on modern cards that are arriving back faster. Some may say this is a positive (set your own price), but for the most part this to me is time consuming and cumbersome to cross analyze every card against the competitors to find where it slots in and price accordingly. That being said this is one of the things I think works itself out with time and adoption, so I rank it pretty low on my qualms list.
**More Expensive Shipping:**This one isn’t really up for debate. It is hard data. While the shipments generally return faster, they are more expensive. As someone who has the #1 goal of cost efficiency for the product I’m receiving, the higher cost is a bummer. That being said it isn’t so much higher that I rank this very high on my qualms list. Hopefully down the line they can make a better contractual agreement with a shipping company to get even better rates and extend those to their customers.
**The Perfect 10 Subgrade Requirement:**BGS actually does this the same way, but I don’t like the system because BGS black labels and gold labels are both still Pristine 10, one just has a color difference. CGC the grades are actually different (Pristine/Perfect). I think it invalidates the pop report and creates ambiguity where none is needed. Overall I think the amount of Perfects being graded are relatively low to where free subgrades as a bonus on a perfect would be far less of a financial detriment than CGC would expect it to be and the benefit of consumer confidence in their scale and pop report would heavily offset the loss. That being said at this point I don’t expect it to change. This reverts back to the Subgrade requirement in neutral and hopefully the community will just apply subgrades to cards they expect could be in the 9.5-10perfect range.
**My Thoughts/Predictions:**Honestly, I think I summed everything up pretty well so I’ll try to keep this short. I do think a lot of people are emotionally driven in their arguments and far less data driven, which is what I am trying to remain for the most part. The data does most, if not all, of the talking. The hobby is shifting to a more modern focus. Collectibles are shifting to more modern focuses (baseball, sports, video games, card games etc). It is the natural progression of hobbies as accessibility and price entry favors current. Future 10 years from now re-entrant nostalgia will more likely correlate to Hidden Fates or Evolutions than it would to Base Set.
The hobby is also shifting away from vintage set collecting and will continue to. The barrier of entry on vintage set collecting is too high for most entrants. I think we shift more toward individual Pokemon character collecting, artist collecting, etc. Essentially smaller sub categories that have lower barriers to entry and more accessibility. Maybe I’m wrong though.
CGC has poised themselves to be the modern power house. Eventually the market cap will be in modern and their market cap will correlate if they continue on the same path their on. This is debatable. You don’t have to agree with me, but the current data backs the theory up. Only time will tell.
Hope this helps some of you and brings you value. 
Squeaks