Last week I bid in an auction, which made me realize I had not bid in an auction for years. When I search for cards I want, I filter by Buy It Now immediately and do not even look at the auction listings. If a suitable card is not available in this format, I do not even think to check the auction listings. I consider the card not available. Only when I am trawling the depths of auction sites looking for really rare items do I cast a wide net and pore over auctions. But for regular purchases, I always go for fixed price.
Even with this auction I bid on, there was a best offer option that I attempted to take advantage of. The seller rejected my offer, so I decided to just bid that amount and see what happened. I won it at a $2 difference. So for me, I just had to wait six days to buy the card I had wanted to buy at the same price I wanted to buy it.
I know that it is childish to admit this, but I do not like having to wait for auctions to end. When I am looking to make a purchase I want to make that purchase immediately. I do not like having to wait up to seven days for the listing to end, nor do I want to have to camp the final moments of the auction to make my offer. This is too much energy and attention for me to invest when the alternative is clicking one button. The instant gratification of buying a card immediately versus waiting for it also inclines me to spend more than I would otherwise bid because I ask myself if I would be willing to spend an extra $20, $50, etc to get the card right now and the answer is usually yes. Everything about the auction format is a deterrent to me. I am likely to bid lower amounts, if I remember to go back and bid at all, and the entire time I am waiting I will be looking for another option.
However I recognize this cannot be a universal experience, because it seems to have the opposite effect on a lot of other buyers. Time and time again auctions sell when fixed price listings donāt. They sell for higher amounts, too. I can sort of understand the psychology of this. People are drawn to the allure of maybe getting the card cheaply, and as the auction nears its conclusion people are invested and donāt want to let it go even if they donāt. But it surprises me still that the auction format is so lucrative when itās something I find so unappealing.
As a personal experiment I listed a dozen cards or so at 99 cent auctions that I would normally list at fixed prices. These are low value cards, $5-$15 each, and itās clear based on the watchers that people are more drawn to these listings than they would be if Iād just listed them as my usual fixed price/offer combo. Is it just the fear of missing out? Do people not feel motivated to go for a fixed price listing because thereās no ticking clock?
I know this is a weird question to ask, and obviously the auction format is preferable for high dollar high demand cards. But as a buyer, what do you gravitate towards? What do you think happens in peopleās brains that makes the results of these kinds of listings so different? Highly established sellers swear by the 99 cent auction format. It is the basis of their entire business. The facts are quite clear in that respect. Why do we think this is, folks?