- The Search and Buy element scratches an ADD itch
- It doesn’t give me a hangover like beer
- I like having “stuff”
- Cards are pretty
- Gatcha element make dopamine go brrrrr
I love a challenge tbh. Also, it’s cute (the pokémon). I appreciate that the actual collecting community enjoys it more than just for a financial aspect and is a friendly environment.
Reminds me of my younger self with childlike wonder for the cards. Now its a money printer
I wanna be the very best
Like no one ever was
To catch them is my real test
To train them is my cause
I will travel across the land
Searching far and wide
Each Pokemon to understand
The power that’s inside!
A wonderful serenity has taken possession of my entire soul, like the sweet morning of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now. When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down along the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God! O my friend—but it is too much for my strength—I sink under the weight of the splendour of these visions!
There are so many reasons, everything good, bad, and in between.
The nostalgia and love for the games, the memories of the characters from the anime, the genuinely incredible artwork, the endless possibilities and diversity in what you can collect and focus on, the huge community around it for better or worse, and a bit of that retail therapy dopamine. It’s got it all.

nothing makes me happy
This is going to sound overly simplistic, but it’s fun. I wouldn’t do it if it wasn’t.