This, to me, is why box topper promos make more sense than buy a box promos. No distribution hassle. It’s just in your box. You know you’ll get it.
Kaijudo, a game that hasbro had for a few years as a relaunch of Duel Masters, included an extra holo rare or ultra rare in every box. It was just as exciting to see which extra you would get as opening packs. I love that type of draw in method.
I think it definitely draws in a lot of fans. They started limiting the sleeve sales too because people were going bananas over pokecen sleeves. So I mean the Pokemon Center tries it’s draws at bringing in sales.