Here were my thoughts when the label and scale update changed:
Now, I think there are three main reasons why one would submit to CGC:
- You have a card with questionable or unverifiable provenance which other grading companies won’t touch
- You’re a “CGC insider” and receive certain “benefits” for submitting to CGC
- You have a pathological hatred for other grading companies due to negative experiences, tribalism, or a desire to be contrarian
I don’t think anyone is weighing the pros and cons of major grading companies and deciding to go with CGC on objective, market-based merits for the majority of their card grading. In the past, they had some significant objective upsides (subgrades, harsher standards, turnaround time, prices) but all of those have either disappeared or been killed off by CGC themselves.