Hi! Wanted to chime in here and challenge you on the “healthy vs unhealthy growth” aspect of your perspective. This is probably going to be very hard for me to communicate effectively but I will try! forgive me if I’m unclear.
If you zoom out and look at YoY appreciation for pokemon as a whole, but don’t have a ground-level understanding of the mechanics of Supply in vintage pokemon, then I can see why the steep increase in price might look “unhealthy” or otherwise abnormal. Especially when compared to other investment vehicals that do NOT share the same physical limiting factors that contribute to supply inelasticity.
I think your oversight here is that this steep increase actually has a rock-solid basis in the inelasticity of supply for vintage graded/sealed pokemon. This spike was a correction, and what was actually “abnormal” was how flat many segments of the vintage market were for decades - despite the immutable facts about condition/sealed scarcity.
The EX Ruby Sapphire box example that @zorloth shared above is a good one to support my point. That booster box is unlikely to be meaningfully rarer today than it was when he purchased it at $450. Yet, the price has skyrocketed! Is this due to hype? everyone wants one of these boxes now, simply for shallow/profit-motivated reasons? OR are the people who are genuinely interested in buying/selling a box like this much more attuned to how scarce such a collectible is? I would argue the latter is true in this case.
To look at this from a graded card perspective: In 2018, I purchased a majority of my English Tyranitar PSA 10 set for roughly the following prices
- Neo Discovery 1st Edition - $250 - current population 59
- Neo Discovery UNL - $120 - current population 49
- Expedition Holo - $260 - current population 51
- Expedition Reverse - $45 - current population 37
- Aquapolis Reverse - $120 - current population 25
I was a “new collector” in 2018. I got my first big boy job, had disposable income and was playing Pokemon GO so I decided to check out graded cards on a lark. When I saw 1st edition tyranitar rookie PSA 10 for $250 it was a NO BRAINER for me. I did 0 research. Didin’t know what a loose pack cost. I didin’t know pop reports existed. Still I knew right away that this was a steal at the time. Why? because achieving a PSA 10 Gem mint grade on a 20 year old piece of paper is harder than most people understand.
Needless to say, the prices for all these cards have gone berserk. 3 of these are in the 10x growth range that you mentioned was unhealthy if you consider today’s current market prices. Between 2020 and 2021 graded card prices shot up. You again attribute this to new, shallow interest but as a collector who was buying in 2018 and still buying the same cards in 2022 I can say: that these new prices that I am paying, and that my competitors in these auctions are paying, are a reflection of our growing, guttural understanding about the true effort, skill and luck it takes to acquire these collectibles. This is the IV (inherent value) that is backed into these vintage collectibles. The sweat equity required to produce another copy. Have you tried to grade 10s? Its no cakewalk.
This is what I mean about the supply for vintage being inelastic. Let’s say the pops for the cards above doubled from 2018 - 2022. They went from low double digits to mid double digits. That is still nothing compared to the number of people who love Tyranitar.
I’m sure I don’t need to explain the concept of inelastic supply, but when it is present in a market, the effect that changes in Demand have on price is magnified and extremely sticky. The veteran collectors in this market had a wake-up call when new collectors entered in 2020 and said “yeah I’ll pay $500, $1000, $5000 for that lmao, how else am I gonna get it? seems fair” and all the price-anchoring and assumptions about value that market veterans had got blown out of the water.
I could point to this exact sort of correction happening in Magic in 2017, and then AGAIN in 2020 and AGAIN in 2022 as people grapple with the true scarcity of reserved list cards but this post is already long enough.
TLDR: Your perspective on the growth is that its relative severity is evidence that it is unfounded and unmoored from the fundamentals of the collectible itself. My perspective is flipped - the spike is a reflection of the fundamentals of the market. A sober realization about what really goes into acquiring a vintage card/sealed box.