Marketing deception in the world of security.

Hey all!
While I don’t get salty all that often, I do frown upon individuals/companies on selling a product to a less informed customer base. Especially on something as important as security.

Part of my goal on this form, is to provide insight on a part of the hobby that does not get a lot of attention, and that is security. For the most part I like to research home safe, but I dabble in other areas as well. As I had some free time tonight I decided I would take a look at more fire based security options when I stumbled upon this video:

If I may, I wish to break down the steaming pile of utter garbage this company is trying to sell to people.
0:00 - 0:10: I get it, it’s an ad for your company.0:19 - 0:25: Point of origin fires are in fact pretty hot. 2000 - 2200 degrees though? In elevated locations there is in fact data that proves this (heat rises) a two story fire is crazy hot at the highest levels.
0:25 - 0:34: Are you seriously lighting a small shed on fire? At ground level? I get what you are trying to do, but you won’t get results anywhere NEAR 2000 - 2200 degrees.
0:35 - 0:41: “Filled with what they call ‘flammables’” Yes… things that catch on fire I’m surprised you felt a need to tell us that, but go on.0:42 - 0:50: Whoa whoa whoa, because of all the “flammables” everything is now twice as hot as a house fire? I hate to break it to this guy but houses do in fact have stuff in them that are flammable. And fire tests do in fact include house things in them. Interesting to see where this guy is going with this.
0:52 - 0:55: “A normal gun safe receives testing at around 1200 degrees” Ah, there’s the first bit of BS I was waiting for. Maybe your fire tests test around this temperature (so you can pass yourself) however, there are actually guidelines in place for how gun safes are actually tested and you can read about it here. That link actually has gun safe’s tested at 1700 degrees. You’re about 500 degrees short.
0:55 - 1:00: “we are in uncharted territory here, I don’t know if it has ever been done before”. Sweet lord, yes, yes it has been done before MANY times! The fact this guy is so ignorant on this subject despite working in the industry is mind boggling to me. Anyone else smell a sales pitch?1:36 - 1:40: Your gasket system is unlike anything else on the market? I’ll have to tell both Sentry and Liberty safes that their gasket systems are imaginary then.
1:53 - 2:13: Did you really just throw your valuable testing supplies into the BOTTOM of the safe?! You mean, the coolest part of the safe in ANY safe test? Why not the top, even a shelf or two up would not have made me raise an eyebrow. But when you throw it in the bottom I really have to wonder.
2:15: News flash, this guy on the left is on the dude on the right’s payroll. Also fun fact this “Chairman” they brought in for this test is not sitting on an independent board. He works in a for profit company. Think his objectiveness might be biased when the test results need to be favorable for him to collect a paycheck?2:20 - 2:35: “These are designed like bank vaults!” I dare anybody out there reading this to find a bank vault made of 10 gauge steel. I’ll wait.2:35 - 3:30: Lots of interesting things to note here. The temperature gun does not display a reading. The majority of the fire goes towards the open door where oxygen is present, meaning the fire can burn hotter in this location. Where is the safe located again? Oh, it’s opposite the doorway, meaning the intensity of the heat is being pulled AWAY from it. Well I guess they were just lucky with the placement then. Another thing to note here is, can you tell me how long the fire burned for? Five minutes? 15? An hour? Six days? I have no idea, and I really can’t trust this video to give me a burn time.
3:35 - 3:40: Oh no, guys don’t put it out! You’ve just artificially cooled the safe! An independent lab would have let the safe cool naturally, so you’ve altered your test results!4:15 - 4:26: Pro tip: don’t put your first born child in a safe. Second pro tip: If you are going to be paid, to be on camera for an advertisement find something decent to wear other than under armor and a windbreaker.
4:29 - 4:31: “This isn’t a paid advertisement” Yes, yes it is, you literally came out there and performed a service for this guy, who then paid you. I don’t understand how you could possibly think anything else.
End of video: Good god, time to leave a comment in the comments section highlighting all the points I made here… and I can’t! Because they disabled comments! Guess these guys don’t want feed back, or you know, any kind of crazy truth to come out.

And there’s my rant for the night! Don’t be stupid and believe marketing hype like this, it’s a ton of crap! I know these safe manufactures don’t actually care what happens to your stuff, they just want to make a sale. Arm yourself with knowledge!

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It’s on an espn page with a million views.

* Cries deeply *

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I appreciate comprehensible rants on important topics that I don’t understand the intricacies of.

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