Could the worst time to buy Base set cards be in 2055-2064?

Hello everyone,

Here I am in yet another thread exploring ideas and trends, and in this case, numbers and years.

As someone that grew up with the original Base set, I’ve always wanted to get specific cards that I just didn’t find back when I was a kid. From what I’ve been able to gather, most of these cards and especially the 1st edition shadowless base set cards are near or at all time high prices. So this begged the question for me: should I get them as soon as possible or should I try to wait for a decline in prices further in the future. Instinctively, the answer seemed to be obvious: The supply isn’t going to increase, so it might be best to get them now. The other side of the question, however, is what could happen to the demand.

Essentially I had to come up with a set of assumptions that made sense to me and then look at some numbers and try to draw some conclusions.

Assumptions:

  • People aged 4-30 years old back in 1999 were likely those most interested at the time in the cards (this is a very wide age range because it’s hard to get any reliable specific information, and of course there’s always outliers!).
  • People aged 65-74 tend to be those with the highest accumulated and expendable purchasing power (Source). Again, there’s always outliers.
  • People aged 65-74 are also at the best position and might have the most interest in reliving some of their childhood memories back.
  • I looked at US numbers since it was arguably the epicenter of all following expansions of the PTCG to other countries in the following months and years.
  • The years in which most people aged 4-30 back in 1999 become 65-74 years old might represent the peak of interest and prices, all other things being equal


First, I determined that those aged 4-30 back in 1999 had been born somewhere between 1969 and 1995.

Secondly, I started by looking at the births per year in the US as the benchmark to try and determine which years had the most people and thus would weight the numbers towards there. (Source)

I decided to focus on the years 1989-1994 as the peak of the trend based on the above chart.

Lastly, I computed the years in which all those people aged 4-30 back in 1999 would be 65-74. The wider range went from 2034-2069, but when you take into account that more births (thus people) were present in 1989-1994, then the range shrinks to 2054-2068, with the absolute top being the year 1990, and those born in that year theoretically becoming the wealthiest and most likely to acquire the cards hoping to relive their memories in the years 2055-2064.

Of course even if all the above is true, it’s a gradual process that builds up over years. But essentially, this could mean that the most affordable time to buy the base set cards I want was yesterday, today, and going all the way prior to 2055-2064, that year range potentially being the most difficult time to acquire the cards, as more people might be inclined to get them, their spending power might be considerably greater than today, and of course the supply of the cards will at best remain the same, and at worst reduce since cards might be destroyed or lost accidentally through time. More demand with equal or lower supply → higher cost

I expect many here might not be interested in this sort of analysis or speculation, but I still thought it was worth exploring and I will be looking forward to your thoughts.

3 Likes

There are outliers to consider when it comes to base set outside of the nostalgia driver. It’s not just people purchasing to relive their childhood memories. Because of the historic nature of the set, coupled with the ever-persistent and ever-growing popularity of Pokémon, there will be many more than nostalgia-hunters seeking base set in those years. There will be people who are kids now, investors, collectors, and many people who will seek base set who haven’t even been born yet. As long as pokemon continues to be the culural force that it is, base set will have a large demographic range of demand.

2 Likes

Very smart analysis! Especially with collectibles so tied to childhood memories (like sports cards, Pokemon cards, etc.) demographic factors play a huge role. It would be interesting to match major rises/falls in collectible pricing with the age demographics of the collectorbase, factoring in economic growth/decline and other things such as print runs. Perhaps a research project is due at some point…

1 Like

I like the analysis. However you make a bit of a flawed assumption at the beginning. You shouldn’t assume the supply won’t increase.

It’s true that the “supply” meaning the total number of cards of a given set printed will very likely never go up (and the number of mint copies left will always go down) but that definition of supply is mostly irrelevant. Additionally, if we are talking about graded cards, the total number of graded cards only really increases over time so if anything you actually shouldn’t expect the “supply” to decrease.

When talking about prices though “supply” is better defined as availability, which can change and can drastically affect prices. So there are certainly situations where it’s better to wait than buying a card today.

But in general I think people underestimate the impact of the average collector’s income on card prices. This is probably one of the biggest drivers of price in this hobby in my opinion.

1 Like

Thank you, you make a good distinction.

When thinking about it there’s actually several things at play in my opinion:

  1. Actual physical ungraded supply of cards will stay the same or decrease (lost or destroyed accidentally)
  2. Number of graded cards will tend to increase over time, especially if prices rise, as it will prompt people to move the “raw cards” from their collection to PSA for protection and selling
  3. Availability on the other hand (as in cards available for buying/selling), that might actually decrease. As prices rise, the pool of people that can afford the cards will be reduced, and additionally at some point in the trading life of a card they will end up in a collector’s hands that simply won’t sell unless he/she absolutely has to
1 Like

Thanks for your attempt at this semi-scientific thesis on future projection of the hobby. Why do you assume people would only invest when they reach peak wealth accumulation? Looking at a lot of collectors now, most are starting back again at a much earlier age, probably around 22-28, once they earn disposable income, before family and real life bogs them down again. It’d be interesting to see if collectors have a second renaissance. I feel like older folks are less adventurous with their finances, even though they might have more cumulative wealth. I think a lot of that wealth is tied up in investments and portfolios already such as real estate, 401k, and such. Also, you never know if pokemon will be super popular still in 2050…

1 Like

Well for sure people will start being interested much earlier than that retirement age. The question is that they will statistically have more money by then. So the scenario I see playing out is that prices will be bid up until that potential “peak” during those years

But you are right, as soon as people start having disposable income then they start spending.